Our drive for conservation is inspired by the remarkable work of non-profit organisations such as Free the Bears. Founded in 1995, Free the Bears has since been dedicated to ending the suffering of bears in Asia. They've rescued over 950 bears from conditions of severe cruelty and provide ongoing care at their sanctuaries in three countries.

Free the Bears is committed to tackling the threats to Asia's bear populations. Besides habitat loss, a significant threat is the illegal wildlife trade. Many rescued bears were victims of poaching, planned to be used in traditional medicine. Also under threat from bear bile farming, a practice now illegal in the countries where Free the Bears operates.

To combat these issues, Free the Bears works closely with governments to enforce wildlife laws, traditional medicine practitioners to promote alternatives to bear bile, and run educational campaigns about the cruelty inflicted upon bears.

When you choose a product from SunBear CBD, you're doing more than investing in your personal wellness - you're helping to protect bears worldwide.

Here's how it works:

Each year, we give a percentage of our profits to charities which protect and conserve bear habitats worldwide. This year we are donating to Free The Bears charity.

Our commitment to conservation is ingrained in our business and an important part of our mission. By choosing Sun Bear, you become part of this too.

Disclaimer:

SunBear CBD is not directly affiliated with Free the Bears. We independently set aside a portion of our annual profits for the charity. If you want to know more about Free the Bears, please visit their official website Free The Bears.